As the Senior Vice President of Strategy and Community Engagement at Tourism Calgary, Shae is driving the city’s ambitious vision to double its visitor economy from $3 billion to $6 billion by 2035. A strategic leader and community advocate, Shae ensures that Calgary’s residents and businesses directly benefit from this economic growth.
Deeply committed to actionable reconciliation, Shae also leads Tourism Calgary’s impactful initiatives in this space. Under his leadership, the organization established a Wisdom Advisory Circle, launched a comprehensive Reconciliation Action Plan, and proudly stands as the largest non-government funder of Indigenous tourism in the country.
Prior to his current role, Shae served as the CEO of Indigenous Tourism Alberta. During his tenure, he built the organization from the ground up, transforming it into one of Canada’s premier provincial Indigenous tourism bodies. His leadership catalyzed millions of dollars in direct investment and drove exponential growth in the volume of Indigenous-owned tourism businesses across the province.
Originally from the Cowichan Valley on Vancouver Island, Shae is now a proud resident of Calgary and the traditional territories of Treaty 7, bringing a deep respect for community, culture, and inclusive economic advancement to his work.