Sébastien Benedict is recognized as a visionary leader and strategic advocate for Canada’s tourism industry, bringing extensive experience in public affairs, government relations, and organizational leadership. Throughout his career, he has directed complex advocacy efforts, shaped policy development at federal and provincial levels, and guided collaborative initiatives that strengthened the voice and reputation of Canadian tourism.

His leadership stands out for a forward-looking approach rooted in innovation, relationship building, and solution-driven action. Sébastien excels at forging strong partnerships with stakeholders, public officials, and industry leaders, promoting inclusive decision-making and resilient strategies that drive positive change. As a bilingual communicator, he bridges diverse perspectives and positions the organization at the forefront of national conversations.

Known for empowering teams and fostering dynamic working environments, Sébastien is committed to advancing TIAC’s strategic vision, enhancing its impact, and ensuring that Canada’s tourism industry continues to grow, compete, and thrive in a rapidly changing world.