Robin Russell is an experienced strategic communications consultant specializing in the intersection of tourism, sustainability and community development. With over 20 years of experience leading major campaigns and public relations strategies for organizations like Destination Canada and the Organizing Committee for the Vancouver 2010 Olympic Winter Games, Robin has expertise in developing compelling narratives around sustainability and community impact.

Robin’s work spans brand strategy, public relations, content development, media partnerships, and stakeholder engagement. His approach centers on helping tourism organizations develop authentic narratives that attract values-based visitors while honouring community needs and the environment.

Robin is passionate about using communications expertise to accelerate tourism’s regenerative potential and AI innovations that address climate change, social equity, and sustainable community development.