Hege will be a keynote speaker, presenting a session on “Collaborative Pathways: Learning, Leading, and Acting Together for Sustainability: Innovation Norway”.

With an extensive global network from more than 27 years working in North America, Hege is an experienced leader, business developer, strategist, and marketer. Hege is responsible for the overall management of the operations in USA of Innovation Norway, a government entity for trade and industries. Hege has built a solid team of experts that assists Norwegian companies and entrepreneurs enter, scale, and grow successfully in North America, and that efficiently promotes Norway as a travel destination. Hege sits on the board of the Norwegian American Chamber of Commerce and have successfully founded the competence building scale-up program Entrepreneurial Marketing NY. Hege also had the vision for and conceptualized the SIR-Sustainability is Responsibility program together with USTOA (US Tour Operators Association), that educates and motivates executives from the global tourism industry to implement sustainability into their business models. Her previous successes also include planning & spearheading the hugely successful global marketing campaign for Disney’s Frozen, doubling the awareness and visitor growth for Norway from the American market. Hege has a master’s in international business and love all aspects of creative development, innovative thinking and working with people and companies that strives to make a difference in the world.