When I was the General Manager of Pacific Northwest Transportation Services, a Victoria-based bus company and division of SSA Marine, I led our team on a transformative journey rooted in social and environmental responsibility. Our team embraced a bold vision: to redefine what it means to be a transportation provider in the 21st century.

We restructured our governance and business models to prioritize corporate social responsibility and environmental stewardship. Through rigorous third-party audits, we demonstrated our commitment to balancing the needs of workers, communities, customers, safety and the planet—while maintaining strong financial performance.

We set and surpassed ambitious GHG reduction targets ahead of schedule. These achievements were guided by our pursuit to become the first transportation company in North America to earn B Corp Certification—a goal that has also been achieved.

With the continued support of SSA Marine, we remain committed to pushing the boundaries of sustainable transportation.