Dr Aaron Tkaczynski is a Senior Lecturer in both tourism and events with an emphasis on destination marketing in the School of Business in the Faculty of Business, Economics & Law. He has been employed at the University of Queensland in a research capacity since 2009. Aaron’s research expertise and experience stems from market segmentation modelling. He publishes within many high class tourism journals. Dr Tkaczynski is also very interested in tourism seasonality, eco-certification, nature-based tourism, and social marketing.